As a creative leader in Herschend Creative Studios, Erica begins every project the same way: with a great story waiting to be told. For more than a decade at the Studios, she has led the creative vision for immersive attractions, festivals, eateries, and shopping experiences. With a colorful passion for storytelling and themed design, she’s helped bring some of Silver Dollar City’s most memorable experiences to life, including Time Traveler, Joy on Town Square, Mystic River Falls, Clara Belle’s Cinnamon Bread, Phoebe Snapp’s Taffy and the newest Fire In The Hole.